Connections through Communications™
Turning engineering expertise into an educational experience for the customer:
Cisneros Communications writes and edits a comprehensive online textbook for a networking giant
- A top global manufacturer of wireless, broadband and enterprise network solutions wanted to demonstrate their commitment to sharing their expertise regarding radio frequency (RF) networks via an online textbook
- Hundreds of pages of highly technical notes from internal engineers and product specialists needed deep editing and adaptation for a non-technical audience
- We provided complete editing and writing services to deliver a polished, easy-to-understand digest of the client's highly technical subject matter
- The process included graphic callouts, extensive documentation and research, building a thorough glossary and deep-immersion education on myriad subjects to add greater value
- We coordinated with the client and an external team of proofreaders and designers from first draft though publishing, ensuring a consistent look, feel and tone that lived up to the client's brand personality as an industry leader
- The online textbook was released on time to great acclaim from the client's customers, and offered as a premium in a professionally printed edition
- It has also become a high-profile element of the client's online arsenal as a downloadable app
- The online edition yields 30,000 page views from more than 70 countries monthly, averages 63 visitors a day, and demonstrates a bounce rate of just 3.8%
