Merger & Acquisition Communications:
Welcoming new employees after a major acquisition.
Cisneros Communications plans and executes a comprehensive internal communications plan supporting a global celebration of a Fortune 200 client's second-largest acquisition.
A Fortune 200 consumer packaged goods company announced the second-largest acquisition in their 100-year history, involving 1,700 new employees and a new global brand for their portfolio
From leadership to management to line workers, employees had diverse information needs and unique local cultures, necessitating translations into five languages across 72 global locations
We had just 10 weeks between the announcement and closing to engage and unite new employees, turning anxiety into excitement, and helping them perform and acclimate quickly
We identified key challenges of both companies, helping to build and refine messages that conveyed key information with the requisite tone of excitement and confidence
We wrote and managed production of a diverse portfolio of multi-channel communications including audio and video scripts, emails, signage, banners and more to support Day One events across the world
As a special highlight, we coordinated with more than 70 employee reporters worldwide to collect 240+ videos and 160+ still images, which we edited overnight into an inspiring, commemorative video of the day
A survey after the acquisition showed that 74% of newly acquired employees felt confident the integration was going well
90% of new employees felt welcome at their new company
92% of new employees felt personally committed to the successful integration of the two companies
Ongoing work has included a well-received intranet community designed to connect new and legacy employees