• Pinstripe is a leader in recruitment process outsourcing (RPO), but wasn't one of the loudest voices in the crowded talent recruitment marketplace
  • They settled on their social media focus as a key differentiator, but weren't yet spotlighting that expertise in a way that set their brand apart
  • Cisneros Communications mapped a tactical plan to put the new attitude front and center in three high-profile communications: the company's Web site, their recruitment advertising and documents used for multimillion-dollar proposals
  • A confident tone helped Pinstripe's Web site measure up favorably against its competitors
  • An edgy ad campaign drew top talent to their portfolio
  • Bold, templated language helped the sales team create customized proposals that reinforced the company's key strengths
  • Nine new client relationships grew from the rebranded work — including a Fortune 100 brand
  • Rose on the 2010 Baker's Dozen List of top RPO firms, from #10 to #5
  • Attracted and retained the key talent needed for international expansion
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