Connections through Communications™
Pinstripe:
building a more social personality
- Pinstripe is a leader in recruitment process outsourcing (RPO), but wasn't one of the loudest voices in the crowded talent recruitment marketplace
- They settled on their social media focus as a key differentiator, but weren't yet spotlighting that expertise in a way that set their brand apart
- Cisneros Communications mapped a tactical plan to put the new attitude front and center in three high-profile communications: the company's Web site, their recruitment advertising and documents used for multimillion-dollar proposals
- A confident tone helped Pinstripe's Web site measure up favorably against its competitors
- An edgy ad campaign drew top talent to their portfolio
- Bold, templated language helped the sales team create customized proposals that reinforced the company's key strengths
- Nine new client relationships grew from the rebranded work — including a Fortune 100 brand
- Rose on the 2010 Baker's Dozen List of top RPO firms, from #10 to #5
- Attracted and retained the key talent needed for international expansion
